19 He named that site Beit El; but previously the name of the city had been Luz.
28:19 He named that site Beit El
When Yaakov arrives in Beit El, the city near which his grandfather Avraham called to Hashem for the first time in the Land of Israel (Genesis 12:8), he recognizes its unique spiritual character. From that moment on, Beit El appears throughout the Bible as a special location for prayer. The Hebrew name Beit El means “The House of the Lord,” and signifies its powerful purpose. Rabbi Zalman Sorotzkin explains that a home protects a person from the elements, extreme temperatures and rain. Similarly, we are meant to view “The House of the Lord” as a safe haven, protecting us from danger and therefore an ideal location for coming close to God.