7 Hashem appeared to Avram and said, “I will assign this land to your offspring.” And he built a mizbayach there to Hashem who had appeared to him.
va-yay-RA a-do-NAI el av-RAM va-YO-mer l’-ZAR-a-KHA e-TAYN et ha-A-retz ha-ZOT va-YI-ven SHAM miz-BAY-akh la-do-NAI ha-nir-EH ay-LAV
ז וַיֵּרָא יְהֹוָה אֶל־אַבְרָם וַיֹּאמֶר לְזַרְעֲךָ אֶתֵּן אֶת־הָאָרֶץ הַזֹּאת וַיִּבֶן שָׁם מִזְבֵּחַ לַיהֹוָה הַנִּרְאֶה אֵלָיו׃
12:7 Hashem appeared to Avram
This is the first time that the Bible describes God revealing Himself to Avraham. Even at the beginning of this chapter when Hashem commanded Avraham to leave his land, it does not say that Hashem appeared to him. The Kli Yakar, a biblical commentator who lived in Prague in the early seventeenth century, explains this by reference to the principle that Hashem does not reveal Himself prophetically outside the Land of Israel. The command given in Haran at the start of this chapter was heard, but not seen. Only once he arrived in Israel did God actually appear to Avraham, which then prompted Avraham to build an altar to mark the occasion. God’s presence is felt most intensely in Eretz Yisrael.