24 Then he bought the hill of Shomron from Shemer for two kikarim of silver; he built [a town] on the hill and named the town which he built Shomron, after Shemer, the owner of the hill.
va-YI-ken et ha-HAR sho-m’-RON MAY-et SHE-mer b’-khi-k’-RA-yim KA-sef va-YI-ven et ha-HAR va-yik-RA et SHAYM ha-EER a-SHER ba-NAH AL shem SHE-mer a-do-NAY ha-HAR sho-m’-RON
כד וַיִּקֶן אֶת־הָהָר שֹׁמְרוֹן מֵאֶת שֶׁמֶר בְּכִכְּרַיִם כָּסֶף וַיִּבֶן אֶת־הָהָר וַיִּקְרָא אֶת־שֵׁם הָעִיר אֲשֶׁר בָּנָה עַל שֶׁם־שֶׁמֶר אֲדֹנֵי הָהָר שֹׁמְרוֹן׃
16:24 Then he bought the hill of Shomron from Shemer for two talents of silver
Samaria, known in Hebrew as Shomron, is an important part of both the biblical heartland and the modern State of Israel. Omri purchases this land to be the capital of the kingdom of Yisrael. The area of Shomron, which comprises over eleven percent of the modern State of Israel, was liberated during the Six Day War and is home to many vibrant communities; some of the more well-known ones include Ariel, Karnei Shomron, Elon Moreh and Itamar. As it is located in the middle of Israel it plays a vital role in the spirituality, economics and security of the country. Ruling in a period of much upheaval, when assassinations of the kings of the northern Kingdom prevented any dynasty from lasting very long, Omri is notable as the first monarch in a family that ruled for four generations. The Talmudic sages (Sanhedrin 102b) ask why Omri deserved this privilege, despite the fact that he was worse than the kings who preceded him (verse 25) as he had seen their punishment and yet continued their evil practices. They answer that Omri’s one redeeming merit was that he purchased the city of Shomron. Because he added this important city to the Land of Israel, he deserved the merit of having his family rule over Israel for 48 years.